Changing EV perceptions with MG

Myth-busting through entertaining, perception-shifting content

How Regit Helped MG’s S5 EV Cut Through the Noise and Drive Real Action

With automotive brand loyalty at an all-time low and EV adoption held back by outdated myths, MG partnered with Regit to shift perceptions. The result? An engaging, myth-busting video that didn’t just inform - it inspired action and delivered real-world conversions.

Challenge

MG wanted to drive awareness and support test drive activity for the MGS5 EV, a standout performer in a crowded SUV segment. But EV adoption is still weighed down by scepticism, outdated perceptions, and a lack of familiarity - particularly among traditional petrol/diesel drivers.

Solution

Regit developed an entertaining, myth-busting long-form video featuring Arsenal legend Ray Parlour, Gladiators' Jamie Christian and TOWIE’s Chloe Meadows - a trio with broad, multi-demographic appeal.

The trio took on Regit’s ‘Race of the Stars’ – a tour of Greater London that tested all elements of the MGS5 EV’s capabilities. The competitive nature of the celebrities and their will to win kept audiences hooked.

The campaign combined full-length and short-form edits, distributed across YouTube, Instagram, and Meta. Paid targeting ensured reach into key EV-curious segments, while strong creative hooks kept attention high. Performance was tracked in real time and optimised for completions and retention.

108,000+

Total views across platforms

Over 68 days

of total watch time

44%

YouTube view-through rate (15–30% is typical)

28%

full video completion rate (10–20% is typical)

Watch the Campaign in Action

Campaign Performance & Visual Insights

"This campaign proves that ‘TV standard’ content doesn’t cost the world, but can deliver huge results"

Regit’s Marketing Team

Creating Social Impact in the Automotive Space

At Motoring.co.uk, we don't just market vehicles - we create standout campaigns that travel far beyond the forecourt. Whether through video, data, or integrated digital experiences, we help automotive partners reach new audiences and drive real business value.

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