– the UK's leading digital garage 
OMODA & Regit
How Regit helped two new challenger brands close the EV knowledge gap and generate 1,400 test drives across the UK.
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OMODA and JAECOO are two fast-growing global manufacturers entering the UK market for the first time.
With limited data and brand awareness, they needed accurate insight to reach the right drivers and build trust. Regit’s first-party data and expert-led approach helped them do exactly that.
Challenge
To make the campaign work, we needed to close that knowledge gap and use our first-party data to make a tangible difference. That meant delivering clear, digestible content across every channel - from social and email to direct education through our Auto Expert Team, who spoke to in-market motorists one-to-one to help them understand OMODA and JAECOO's electric range.
Solution
Regit deployed a multi-channel strategy built around three key pillars:
- Lead generation: Using Regit's Auto Expert Team and first-party audience data to connect directly with in-market motorists.
- Branded content: Partnering with British actress Angela Griffin and actor/writer Jason Milligan for a creative social video campaign that showcased the OMODA 9 SHS through playful, relatable storytelling.
- Display advertising: Delivering over 1.5 million impressions across Regit’s tools, EV Hub, and digital garage, with CTR performance (0.38%) far exceeding benchmark levels (0.15%).
1,429
+454,000
1,000
Campaign Performance & Visual Insights
40%
0,38%
£70,000
Watch the Campaign in Action
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