MG & Regit

Driving Awareness & Dealership Traffic Across Channels

Integrated Marketing Strategy to Accelerate MG’s Retail Engagement

Combining data-driven outreach and multi-platform media to generate qualified leads and boost brand consideration among key buyer segments.

Challenge

MG needed to amplify interest around their latest vehicle launches and convert awareness into real-world test drives and dealership visits. They wanted to connect not just with MG owners, but also with competitor drivers and active car buyers.

Solution

Regit delivered a multi-channel marketing campaign, blending:

Display advertising on Regit’s high-traffic platform
eCRM to engaged drivers
Influencer-led video reviews to boost credibility
Lead generation tools and Sky AdSmart TV advertising to create a full-funnel experience

834

Test drive leads generated (driven by online activity)

65.54%

Of leads for MG3 Hybrid+, 34.46% for MG4 EV

0.33%

Click-Through Rate from Display Channel Reached

Campaign Performance & Visual Insights

"Regit combined creativity, data and media to deliver on every metric we cared about - this campaign moved the needle where it mattered."

MG UK Marketing Lead

Driving Success in the Automotive Industry

At Motoring.co.uk, we don't just connect brands with audiences—we create measurable success. Our tailored marketing, data-driven insights, and strategic lead generation help our partners achieve real results in the competitive automotive space. Want to see how we can drive growth for your business? Let's collaborate and create a case study that showcases the impact of working with us.

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