Mercedes-Benz & Regit

Driving High-Intent Leads Through Intelligent Targeting

From Browsing to the Driver’s Seat: How Regit Powered Mercedes-Benz’s Sales Engine

With real-time data and laser-focused targeting, high-intent car buyers moved seamlessly from inbox to ignition.

Challenge

Mercedes-Benz wanted to generate high-quality test drive and quote requests across its range of ICE, hybrid and EV models. The goal was clear: engage motorists with a strong purchase intent, specifically those planning to change vehicles within the next six months.

Solution

Regit deployed its first-party vehicle data to identify and engage users in-market for a new vehicle. By combining:

Advanced behavioural targeting
Focused email and platform promotion
Real-time lead capture and delivery into Mercedes-Benz’s sales pipeline

...the campaign directly reached drivers preparing to switch vehicles - delivering scale without compromising lead quality.

8%

Conversion rate vs. 5% target

In-market

Campaign targeted drivers ready to change vehicle within 6 months

High value

Regit one of Mercedes-Benz’s top-performing partners for lead volume and conversion

Campaign Performance & Visual Insights

"Regit’s ability to identify high-intent buyers and feed them straight into our CRM made a measurable difference to our retail performance."

Mercedes-Benz Campaign Lead

Driving Success in the Automotive Industry

At Motoring.co.uk, we don't just connect brands with audiences—we create measurable success. Our tailored marketing, data-driven insights, and strategic lead generation help our partners achieve real results in the competitive automotive space. Want to see how we can drive growth for your business? Let's collaborate and create a case study that showcases the impact of working with us.

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