– the UK's leading digital garage 
Warming Up Cold Leads: How Jaguar and Land Rover Reclaimed Their Winter Audience
With Regit’s real-time data and bold creative, a forgotten segment reconnected — and clicked.
Challenge
Jaguar and Land Rover needed to drive uptake for their Winter Service campaign. They wanted to engage a harder-to-reach segment - owners of 3-6 year-old vehicles, often second or third owners, who are less likely to use franchised servicing.
Solution
Regit harnessed its up-to-date ownership data to identify JLR vehicles within the target age range. Using bespoke creative and refined email targeting, Regit crafted a personalised eCRM campaign that resonated with this valuable yet overlooked audience.
50%
22%
49%
21%
Campaign Performance & Visual Insights
"The performance from Regit’s database outpaced all other activity on this campaign. It's a reminder of the power of accurate data and great creative."
Jaguar Land Rover Aftersales Marketing Team
Driving Success in the Automotive Industry
At Motoring.co.uk, we don't just connect brands with audiences—we create measurable success. Our tailored marketing, data-driven insights, and strategic lead generation help our partners achieve real results in the competitive automotive space. Want to see how we can drive growth for your business? Let's collaborate and create a case study that showcases the impact of working with us.
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