BYD & Regit

Driving High-Intent Engagement for EV Buyers

Accelerating EV Market Success with Targeted Digital Advertising

As the electric vehicle (EV) market in the UK grows increasingly competitive, new entrants like BYD face significant challenges in capturing consumer attention and driving meaningful engagement. To ensure a successful market entry, BYD needed a strategic approach that would not only build brand awareness but also connect with in-market car buyers who were actively considering an EV purchase.

Challenge

BYD, a new entrant in the UK EV market, needed to boost brand awareness and drive high-intent engagement while ensuring ads reached in-market car buyers rather than a broad, untargeted audience.

Solution

Leveraging Regit's first-party vehicle data and Sky AdSmart's targeted TV advertising, BYD was able to match vehicle ownership insights with Sky's household data. This allowed them to target motorists based on their car type, fuel preference, and location in relation to Clean Air Zones—ensuring their EV messaging reached the right people at the right time.

86%

Audience reach within prime TV slots.

50%

Higher click-through rates (CTR) than projected.

62%

Increase in website visitors during the campaign

112%

Surge in vehicle enquiries and test drives.

Campaign Performance & Visual Insights

"By incorporating Sky and Regit's technology, we've been able to target in-market EV buyers and have seen rapid progress across all key metrics."

Mark Blundell, UK Marketing Manager, BYD Automotive

Driving Success in the Automotive Industry

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